Marketing Manager Must Reads This Holiday Break



Austin Walk






Holidays, for the most part, are a much needed sharpening of the saw. However, for a lot of us, the transition back and forth from holiday break to office mayhem can be derailing, taking a day or two to get back into the swing of things. A simple remedy to this was offered by a colleague a few years ago. His solution? Read. I know it sounds simple, but it works.

Now, don’t just read your guilty pleasure books, like “ANTIGUA: The Land of Fairies, Wizards and Heroes” by Denise Ellis. Read something relevant to your work. Something that will allow you to leisurely relax while keeping your head in the game. Don’t have a book in mind? Here are a few suggestions.

First on our list is REWORK. Written by the Basecamp (27 Signals) team about the misconceptions of a successful startup or small business. They offer a uniquely fresh perspective on new age business in our technical world. If you’re going to read one, read this one.

BUYOLOGY is another extremely interesting read, written by marketing genius Martin Lindstrom, that summarizes a three year – seven million dollar neuromarketing study. His finding pretty much flip our thoughts on purchasing and consumer behavior on its head.

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads by Luke Sullivan is an oldie, but a goodie – crazy informative, while funny at the same time. Plus, the knowledge in this book is universal, and applies to foundational principles in good marketing.

Another multidimensional read is ZAG. As Marty Neumeier outlines the #1 Strategy of High-Performance Brands, he argues the need to zag as others zig in attempt to create radical differentiation with your brand.

And last but not least, we thought we’d throw in Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace by Al Ries, Jack Trout. This book is a must read because it tackles the sad reality that today’s public is blitzed, constantly, by the nonstop onslaught of advertising media. They offer unique solutions backed by case studied evidence.