Top 5 Writing Tips for Google
Blog, Mobile, Search Engine Marketing, Websites
Chances are, as your company grows you’re spending less and less time maintaining your website. Tight deadlines, long projects, and new client acquisition can make updating content and modernizing the style of your site feel less important than the revenue-creating tasks at hand. It’s easy to overlook your website and follow the motto “if it ain’t broke, don’t fix it”, however, with changes to how internet browsers like Google, Bing, and Yahoo do indexing, leaving a website static for years can result in decreased search-ability and ultimately affect how potential customers find and perceive you. Creating fresh, relevant content is the best way to combat having a stale site. Here are a few tips to keep in mind while writing:
Keep it Interesting – When creating content, stay on top of topics that are trending in your industry. Keeping in the loop helps you to know what people are looking for – right now – and what to talk about. Use your own research and knowledge to keep your content fresh.
Write for Humans – Pigeon and Hummingbird, Google’s two most recent search platforms, have been designed to read more like a human would, with more attention to whole content and meaning rather than just certain SEO specific words. If you want to write for Google, write for humans.
Take Advantage of SEO – That being said about writing for humans, you also need to be aware of what SEO is included in your content. Incorporate keywords that improve searches, and use them regularly throughout appropriately-linked web pages or blogs.
Update Regularly – The concept of publish or perish is alive and thriving. Regular updates show Google that your website is relevant and worth indexing. Also, if you offer a new service or product, take the time update your site so that your customers have the latest details.
Make it Mobile Friendly – According to Google, 85% of smartphone users have searched for local info, and 81% have taken action based on their results. If your website structure and content isn’t designed for a mobile phone, you may be losing customers. Keep content simple and easy to digest.
Taking the time to update your site with new, search-friendly content is optimal, even though it can be difficult to find the time. Whether you take the opportunity to write the content yourself, or you take advantage of resources that can help you create crisp new content, it’s most important to be aware of your market, what you want to convey to customers, and to publish often. Ask us how we can help accomplish that goal.