How do I use Social Media with my business?


 

Author

Austin Walk

Date

10.12.2015

Tags

Uncategorized

ThinkstockPhotos-477579878

Ah. The classic question which everybody has a different opinion on. So here’s another opinion. We think that you’re asking the wrong question. The question isn’t how do I use social media with my business? It’s actually two simpler questions:

1. Who is my target audience?

2. What value am I adding to their life?

Once you find the answers to these two questions, you really just need to match the social media platform, and social media content that fits best with your customer and message. Luckily for you, we’ve scoured the internet and found two extremely useful (and recent) infographics that help you keep a pulse on social media demographics and usage.

First, a great summary on social media demographics from the people at Pew Research Center.

Click here to view.

Second, a great info graphic from Go-Gulf on what people share on social networks, and why.

Click here to view.

So to put this post to the test, let’s take two random businesses and apply this process.

 

Example 1:  A newly licensed behavioral therapy organization who specializes in home therapy for children with special needs.

1. Who is your target audience? Parents of children with special needs, family psychologist, school psychologists and other recommending sources.

2. What value am I adding to their life? You’ve discovered a breakthrough approach to teaching and acquiring social skills using animals.

Using the two links above as a resource, as well as the answers to the two questions,  here are two (of many) opportunities to use social media with your business.

1. Create informative films of your animals interacting with your kids and share on Facebook.

Why?

-72% of all internet users, use Facebook.

-“Awe” is the most shared emotion on social media.

-Over 400 million shared videos created by other users on Facebook last year.

2. Write an informative, data based, peer-reviewed article for Facebook & Linked In.

Why?

-26% of all things shared on social media is links to articles (second only to pictures).

-Almost half of LinkedIn users have college educations and make over $75,000 annually.

-LinkedIn also allows you to target subjects and professionals in certain fields. This could be a great source for marketing to referring psychologists.

 

 

Example 2:  A recently refurbished gym looking to market new fitness classes to existing customers.

1. Who is your target audience? New and current customers of all ages.

2. What value am I adding to their life? Your health club is clean, new, and now offers exciting and fun new classes.

Using the two links above as a resource, as well as the answers to the two questions,  here are two (of many) opportunities to use social media with your business.

1. Consistently post images of your new equipment and facility remodel across all platforms.

Why?

-The most popular behavior across all social media is the liking and sharing of photos.

-As you add people to your social media network, your photos offer an inexpensive way to constantly remind them of your value add.

2. Leverage Twitter to post updates on facility crowdedness, start times of courses, and fitness class information.

Why?

-Twitter is the land of constant updates. It allows your audience to stay in real-time touch with your gym.

-One of the most popular behaviors on Twitter are posts about daily activities. As your Twitter presence increases, your patrons will share and tweet about their activity in your gym.

 

 

Realistically, cracking the social media puzzle for your business isn’t as hard as it seems. Ultimately all you need to do is understand your customer and clearly define how you are helping them. Once that is accomplished, just create the proper messaging (or content) and leverage the right social media platforms to reach them.