Top Things You Need to Know About Google’s Algorithm PIGEON
No, not that ballsy bird jumping into traffic or that local hawaiian language you think you can understand, but can’t. Pigeon is what Google named it’s latest algorithm update – not to be confused with Pigeon Rank, their 2002 April Fool’s Day Joke. Attempting to improve their distance and location ranking parameters, the Pigeon update was implemented on 24 July 2014 and aims to offer more useful, relevant and accurate local search results. However, now four months in, the effects of the Pigeon update are still yet to be fully understood or appreciated. Here are some highlights of what we know so far.
PIGEON is helping local, smaller businesses. The biggest difference, unequivocally, is the actual location of your business. The Pigeon Algorithm is essentially trying to mobilize desktop searches; meaning showing searchers results from an extremely tight radius based on location. When we, an interactive marketing firm based in Irvine California, search “dentist” on our desktops, the local results shows a very tight, ten mile radius of results. This is good news for our smaller, more local businesses that often couldn’t compete with the bigger branded businesses.
Backlinks are back. Okay. So technically, they’ve never left, but with earlier updates and data we’ve found backlink strategy wasn’t as crucial as it has been in the past. With the Pigeon release, we’re finding authoritative links garnering rank as Google is back to rewarding traditional SEO techniques, like domain authority and backlinks. Large businesses, with local reach, need to ensure their location pages are optimized and mobile friendly. Small local businesses need to keep at establishing their brand and building authoritative backlinks.
Don’t feel overwhelmed, content is still King. Some of you may be feeling overwhelmed with yet another change to the Google algorithm. But take comfort in knowing there is a light at the end of the tunnel, and that light is good content. The most powerful thing you can do to increase your organic traffic, and what we’ve been preaching since day one, is to accumulate good, relevant content. Content is king. One more time… content is king. Don’t be tricked into changing your SEO approach because of a new whimsical change such as Pigeon. Data showing a rollback by Google is suggesting Pigeon may not be as accurate or effective as hoped.
Remember, Google is trying to write algorithms that mimic the ultimum user experience, trying to deliver customers the most relevant, useful results. Therefore, your foundational, purest, most white-hat SEO strategy is relevant, useful content. Information, videos, blogs, research findings, reviews, etc. Anything that your potential viewers will find useful. Remember, for help syndicating your content, or even generating content, you have an extension of your team with Simple Science. Our team of in-house copywriters and marketing specialists are here for you.