How to Make Your Corporate Event Better – Part 1



Austin Walk






Events are so special because it is the ultimate brand experience. Remember, the true definition of a brand is the perceptions and feelings associated with interacting with your products or services.  Like Maya Angelou, over the years and throughout all our events, we’ve learned that …

“… people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

The unique opportunity you have with your events is the ability to make your guests feel something. Sure, online content like an incredible film, powerful writing or great design can absolutely make your audience feel something, but it’s not the same as an event. With your events, your audience is there, with you,  seeing, hearing, smelling, tasting and touching your brand. You have a much greater opportunity – and responsibility – to help them feel something.

Here are some questions and pointers as you strive to make the most out of your next event, and ensure your attendees truly experience your brand.

1. How does your audience learn about your event? Email invites? Post? Ads? Flyers? Phone calls? Your event really starts here. So put some thought into how you approach your invite.

2. The next touch point you have with your event is the registration process. Utilize technology here. Make this process as clean, streamlined, and user-friendly as possible. Keep design consistent with your brand and messaging.

3. Chose the venue that’s right for your event. Don’t stick with the same convention center, or hotel, try to change things up, get creative, spend some time finding something unique. Your guests will appreciate a fresh venue.

4. Before finalizing your venue, make sure the space is right. Try to match the number of attendees with the size of your space. You don’t want your event to feel bare or empty. If you’re going to error, error on the small side. If attendance is open, and can fluctuate, try to use drapes, walls, or decor to adjust the size of the main area accordingly.

5. Signage is an often overlooked detail, especially exterior signage. Project you logo on the walls, place pop-up billboards around the city, or find ways to brand your venue. Help build the excitement before your guests even walk through the doors.

Check back soon as we’ll finish our top ten ways to make your event better.